BIJINESS KOSHUN 11

The youngest of the nine children of a poor Jewish emigrant from Russia, X, whose father eked out a living as a used furniture dealer, grew up in the working-class district of Montmartre dreaming of a better life on the Champs-Elysees.
Forced to leave school at the age of 12 to help support his family, he held a series of jobs until he hit on the idea that would transform his life and the cultural face of France.
Convinced that merchants could use and would pay for professional help in designing newspaper and other advertisements, at 18 he scraped up enough money to pay for a scouting trip to the United States.
Although he arrived speaking no English, he absorbed so much of the new American advertising technique that when he returned to France the next year, he promptly opened Y, which is regarded as the first French advertising agency. Identify X and Y.






Answer:X is Marcel Bleustein-Blanchet. Y is Publicis. Cracked by Anish!